Overall Business Approach

Sierra Realty Group consists of dedicated real estate professionals that specialize in analyzing and selling investment properties. We are licensed in Nevada and California. With the experience we have in corporate consulting and with advanced real estate designations (CCIM), we understand the rapidly changing market dynamics and its financial implications better than the typical real estate agent. Maybe you have a “what if” situation you would like to explore, give us a call or an e-mail we will be glad to run an analysis for you. We are here to serve you in whatever way we can, to answer your questions, help you plan, protect your interests as you buy or sell properties that meet your needs.

What Geographic Areas Do We Cover

We cover the following counties and include them in the designated market segments:

q NEVADA

County	Market Segment
Carson City	Carson Valley
Churchill	Rural Nevada
Clark (in 2007)	Las Vegas & Vicinity
Douglas	Carson Valley
Elko	Rural Nevada
Esmeralda	Rural Nevada
Eureka	Rural Nevada
Humboldt	Rural Nevada
Lander	Rural Nevada
Lincoln	Rural Nevada
Lyon	Rural Nevada
Mineral	Rural Nevada
Nye	Rural Nevada
Pershing	Rural Nevada
Storey	Carson Valley
White Pine	Rural Nevada
Washoe	Reno & Vicinity
Parts of Washoe, Douglas (Nevada), El Dorado & Placer (California)	Lake Tahoe

q CALIFORNIA

County	Market Segment
El Dorado	Gold Country
Placer	Gold Country
Sacramento (in 2007)	Sacramento
Parts of Washoe, Douglas (Nevada), El Dorado & Placer (California)	Lake Tahoe

We will represent Buyers or do consulting projects outside of the above areas. We will not represent Sellers outside of those areas.

Values

We will not compromise either our individual or our corporate integrity for any reason. Everyone will be held to the highest ethical standards of honesty and integrity in any assignment both internal and external to the company. Every individual vows to preserve the corporate integrity.

Balanced lives make for a healthier and consistently productive organization. While hard work and dedication to our profession are desired qualities, all employees are encouraged to balance their families, faith, community and self with those of their vocation.

Our continued success relies on our ability to attract and motivate leaders of character throughout the organization. If we invest in people who demonstrate integrity and achievement success will be the natural consequence.

Client Service

We adopt the objectives of our client and dedicate ourselves to the achievement of their goals. We strive to understand our client’s long-term financial goals and to orient our work to achieve or surpass their objectives, rather than simply fulfill a short-term real estate need.

Conflict of interest is a problem in our industry. We address that problem in a very straightforward manner. Pursue excellence in all of our professional endeavors and remain above the conflicts that prevail in our industry. Inform our clients of any potential conflicts, whether real or perceived. If the client prefers that we represent him solely – we will refer the other part of the transaction to another broker. At the discretion of the client, we will fully disclose all compensation that we earn on any transaction.

Since we strive to exceed our client’s expectations by maintaining standards of value-added services above the norms in our industry. Seek not only to achieve what is asked of us, but provide more than is expected. If at any time, our clients are not completely satisfied with the services we have provided, Sierra Realty Group will waive part or all of its fees, in excess of direct costs associated with the transaction, at the reasonable discretion of our client.